Monday, June 4, 2012
Key Findings from the Canadian Mortgage and Housing Corporation 2012 Mortgage Consumer survey
Consumers are looking more to the Internet for mortgage information and use
of social media is also growing
Recent buyers continue to rely heavily on mortgage professionals and others
for advice and information on a range of mortgage related topics
terms of share and loyalty
mortgage sooner
improvement
consumers and have some unique needs
Recent buyers are exploring their mortgage options and are
actively engaged in the mortgage process
Mortgage brokers and lenders both continue to do well in
Post transaction follow-up continues to be an important factor
driving client satisfaction and potential future business
Recent buyers report taking actions to pay down their
While there are positive indicators regarding the
financial literacy of recent buyers, there is room for
First-time buyers differ from other mortgage
To read the entire survey, please visit www.cmhc.ca/2012survey
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