Key Findings from the Canadian Mortgage and Housing Corporation 2012 Mortgage Consumer survey
Consumers are looking more to the Internet for mortgage information and use
of social media is also growing
Recent buyers continue to rely heavily on mortgage professionals and others
for advice and information on a range of mortgage related topics
terms of share and loyalty
mortgage sooner
improvement
consumers and have some unique needs
Recent buyers are exploring their mortgage options and are
actively engaged in the mortgage process
Mortgage brokers and lenders both continue to do well in
Post transaction follow-up continues to be an important factor
driving client satisfaction and potential future business
Recent buyers report taking actions to pay down their
While there are positive indicators regarding the
financial literacy of recent buyers, there is room for
First-time buyers differ from other mortgage
To read the entire survey, please visit www.cmhc.ca/2012survey
What a mortgage agent does
Many times we hear the question: what is the difference between a mortgage agent and a bank employee taking an application? I would like to suggest what I see is the major difference between a bank and a mortgage agent. Anyone can help an excellent credit worthy client get a great mortgage and it is done quickly. We obtain mortgages from the big banks also. On the other hand some people have seen their credit rating slip usually through no fault of their own. Perhaps a husband or wife lost their job or a construction guy was injured on the job and money is stretched thin and maybe credit card payments are late or missed. EI helps but it is capped and temporary.There are many reasons. Banks don't want to deal with these clients. First Line had a "B" lender side as to Bank of Nova Scotia. They withdrew from this type of lending. This is where we play a critical role. We look for the companies that deal with these types. Many times it is a difficult process but if we get th...
Thanks for sharing this excellent blog. We are the Mortgage Brokers of Canada, and we aim to provide individuals and families with expert mortgage advice and customized options that meet their specific needs. For more info, visit our website.
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